Schema markup is a way to provide search engines with additional information about your web pages, helping them understand your content better. Here's how it can enhance your author EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) on a company website's personal profile page:
Information to Include:
Person Schema: Use this schema type to highlight your expertise and experience. Include details like your name, job title, contact information (optional for company website), and a link to your professional website or social media profiles (if applicable).
Educational Background: Consider the "alumni" property within the Person schema to link to your educational institution (e.g., university website) using its Wikidata ID (https://zh.wikipedia.org/wiki/d:).
Awards and Recognition: If applicable, mention awards or recognitions with "award" property within the Person schema.
Finding Schema Syntax:
Google Search Central provides a comprehensive guide on implementing schema markup, including Person schema: https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
Schema.org offers a user-friendly schema markup generator tool: https://technicalseo.com/tools/schema-markup-generator/
Importance of a Formatted Profile Page:
A well-formatted profile page with a clear information hierarchy not only improves user experience but also helps search engines understand the content better. This includes using relevant headings, bullet points, and concise text.
Need Help?
If you need help properly setting up and formatting your author page with schema markup, contact Jeff Foreman at jeff@interactivelimited.com.
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